渺瀚商務信息咨詢公司
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通信市場調研
通(tong)信市(shi)場(chang)調研(yan)：
昆明通信市場(chang)調研(yan)(yan)(yan)就找昆明渺瀚商務信息咨詢有限公(gong)(gong)司(si)，我公(gong)(gong)司(si)是云南(nan)本土成立較早的市場(chang)調研(yan)(yan)(yan)公(gong)(gong)司(si)之一(yi)，由市場(chang)調研(yan)(yan)(yan)業(ye)界人士組(zu)建，是一(yi)家從事市場(chang)調研(yan)(yan)(yan)公(gong)(gong)司(si)、市場(chang)研(yan)(yan)(yan)究服務機構，公(gong)(gong)司(si)致(zhi)力于實地調研(yan)(yan)(yan)，嚴(yan)格執(zhi)行ESOMAR等國(guo)際市場(chang)研(yan)(yan)(yan)究組(zu)織(zhi)和中國(guo)市場(chang)研(yan)(yan)(yan)究協會制訂的市場(chang)研(yan)(yan)(yan)究規范，公(gong)(gong)司(si)建立了一(yi)套(tao)科學有效的組(zu)織(zhi)系(xi)統，并制定了一(yi)系(xi)列(lie)嚴(yan)謹(jin)的項目管(guan)(guan)理、執(zhi)行運(yun)作流程、質量(liang)監督管(guan)(guan)控體(ti)系(xi)，公(gong)(gong)司(si)擁有覆蓋全省踏實肯干的執(zhi)行人員、完(wan)善(shan)的運(yun)營體(ti)系(xi)、齊全的調研(yan)(yan)(yan)設備(bei)。
市場分析：
市(shi)(shi)場(chang)分析(xi)是通(tong)(tong)過對(dui)信(xin)(xin)(xin)息通(tong)(tong)信(xin)(xin)(xin)項(xiang)(xiang)目(mu)(mu)產品(pin)(pin)、資源投(tou)入(ru)的(de)(de)市(shi)(shi)場(chang)容量(liang)、價(jia)格、競(jing)爭格局等(deng)進行調(diao)研(yan)、分析(xi)、預測(ce)(ce)，為確(que)定項(xiang)(xiang)目(mu)(mu)的(de)(de)目(mu)(mu)標市(shi)(shi)場(chang)、建(jian)設規模和產品(pin)(pin)方案提供依據的(de)(de)過程(cheng)。市(shi)(shi)場(chang)分析(xi)研(yan)究(jiu)的(de)(de)主要任(ren)務包括：分析(xi)、預測(ce)(ce)全社會對(dui)信(xin)(xin)(xin)息通(tong)(tong)信(xin)(xin)(xin)產品(pin)(pin)的(de)(de)需(xu)求量(liang)；分析(xi)同(tong)類(lei)產品(pin)(pin)的(de)(de)市(shi)(shi)場(chang)供給量(liang)及競(jing)爭對(dui)手份額情況；初步確(que)定產品(pin)(pin)供應規模；初步測(ce)(ce)算(suan)信(xin)(xin)(xin)息通(tong)(tong)信(xin)(xin)(xin)項(xiang)(xiang)目(mu)(mu)的(de)(de)經濟(ji)效(xiao)益。市(shi)(shi)場(chang)分析(xi)是信(xin)(xin)(xin)息通(tong)(tong)信(xin)(xin)(xin)項(xiang)(xiang)目(mu)(mu)決策(ce)分析(xi)與評價(jia)的(de)(de)基礎。
信息通信市場分(fen)析(xi)按內容分(fen)類，主要包括：
一是產(chan)品生命周期分(fen)析預期，即對(dui)產(chan)品所處生命周期中導入期、成長期、成熟期、衰退期等(deng)階段的(de)分(fen)析判斷(duan)，預測市場對(dui)產(chan)品需要的(de)時(shi)間；
二是市(shi)場(chang)(chang)(chang)需求分析(xi)預測，包括(kuo)行業市(shi)場(chang)(chang)(chang)與細發市(shi)場(chang)(chang)(chang)的分析(xi)預測，即結合產(chan)品生命周期所處(chu)階段的判斷，對現有(you)行業市(shi)場(chang)(chang)(chang)按用戶群、地域、應用劃分的細分市(shi)場(chang)(chang)(chang)需求量及未來市(shi)場(chang)(chang)(chang)容量進行預測；
三是企業市場份(fen)額及收益預(yu)測，對行(xing)(xing)業市場企業競爭力進行(xing)(xing)分析，預(yu)測企業未來市場份(fen)額及產品(pin)規(gui)模，并進行(xing)(xing)初步的收益預(yu)測；
四是市(shi)場(chang)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略選擇，即(ji)根據企(qi)業(ye)未來市(shi)場(chang)情況，進行企(qi)業(ye)發(fa)展(zhan)(zhan)面(mian)臨的外部環境與(yu)內部要素分析(xi)，并(bing)進行戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略選擇。市(shi)場(chang)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略包含總體戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略、基(ji)(ji)本(ben)競爭(zheng)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略和(he)職能戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略三個(ge)層次。總體戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略包含穩定戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略、發(fa)展(zhan)(zhan)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略與(yu)撤退戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略，其中，發(fa)展(zhan)(zhan)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略包含新(xin)領(ling)域進入戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略、一(yi)體化戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略與(yu)多元化戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略；基(ji)(ji)本(ben)競爭(zheng)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略包含成本(ben)戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略、差別化戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略和(he)重點集(ji)中化戰(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)略。
信息通(tong)(tong)信市(shi)(shi)(shi)場(chang)(chang)分(fen)(fen)析(xi)按市(shi)(shi)(shi)場(chang)(chang)類別可(ke)分(fen)(fen)為個人客(ke)戶(hu)(hu)市(shi)(shi)(shi)場(chang)(chang)、集團客(ke)戶(hu)(hu)市(shi)(shi)(shi)場(chang)(chang)、家庭客(ke)戶(hu)(hu)市(shi)(shi)(shi)場(chang)(chang)；按業(ye)務類型可(ke)分(fen)(fen)為移動通(tong)(tong)信業(ye)務市(shi)(shi)(shi)場(chang)(chang)、固定通(tong)(tong)信業(ye)務市(shi)(shi)(shi)場(chang)(chang)、互(hu)聯網業(ye)務市(shi)(shi)(shi)場(chang)(chang)等。目前(qian)，信息通(tong)(tong)信市(shi)(shi)(shi)場(chang)(chang)分(fen)(fen)析(xi)主(zhu)要應(ying)用于企(qi)業(ye)戰略規劃(hua)(hua)、市(shi)(shi)(shi)場(chang)(chang)經營規劃(hua)(hua)、業(ye)務發展規劃(hua)(hua)以及企(qi)業(ye)通(tong)(tong)信建設項目投(tou)資(zi)決策分(fen)(fen)析(xi)與評價等。
